One of the first things they teach you in network marketing is to approach your warm market -- your Circle of Influence. But how many times can you approach the same person with the line, "I just found the BEST money-making opportunity in the world -- or the best product that does everything -- and if you just pull out your wallet and write a check for $299 and join me in this venture, we'll both be RICH in 90 days."

And that isn't necessarily what you would say, but you get the idea. Even having a solid opportunity with good products and pay plan, and not hyping it, your friends and associates soon learn to duck when they see you coming. Your friends and family are good at networking -- but the networking they are good at is passing the word that you are in a new company and looking for recruits.

Have you tried what is called by Dr. Leonard Manion "Non-Stress Marketing"? And others call it non-hype, laissez-faire, suggestive -- I call it online marketing. It all amounts to the same thing. You do not put your family or friends in a corner where they feel they have to join you, or your friendship ends. Instead, you let them see you have something that is working for you, and then let THEM be the one to contact YOU and request more information.

How do you do this? If you have a product which truly helps you cope with stress, you simply take the product and those around you will notice your much calmer demeanor. When they ask about it, you calmly give them a few details, and might even hand them a brochure, and then say you are finding good results with the product, and saving a few bucks by being a distributor. Then change the subject so that your friend feels no pressure to comment further -- let him take the brochure or other info home and read it -- if he is interested, let HIM call YOU.

This makes sure your friendship is not strained. If your friend is not interested in your product, you never mention it again. If he is, then he will ASK YOU for details -- and at that time you can give him a little more info, and eventually could have him as a customer or downline distributor.

If he was not interested in your new stress-free product, you can still go golfing together, have a neighborhood barbecue (after the snow melts ), and get together for a friendly game of cards. Your friendship is not strained because you think he should be in your business and he isn't interested. But for those friends who do want to join your company -- they contact you, and take it from there.

I use this same system online. I don't intrude on people's space by bulk emailing an unwanted message to millions, although that does work for some. I do other things. I pay for advertising in an ezine. I have a website which has the basic information, and I spend time putting that website into the search engines and classified ad sites, and make sure it is in my sig line. Then someone who is interested in a biz op can look without someone standing over their shoulder -- and if they like what I offer they will email me, and we take it from there. I have an interested person to start with -- who found my website because THEY WERE LOOKING FOR THE INFORMATION I PRESENT -- and who likes what they saw and either wants to buy product, or wants to build a biz.

I spend my time promoting my websites instead of making a pest of myself where there is no real interest.

I love this non-stress form of marketing because I basically have this deep hatred of rejection -- and even to have a stranger hang up the phone on me if I cold call -- not my cup of tea. I'd rather have that person send me an email and say, "Tell me more!" because he liked my website.

Oh -- you should also make sure you gather the names of people who hit your website and request more info. Maybe today they aren't ready to follow through and make that purchase, but next month they may find that your product is just what they need. So gather the names of your "warm market" -- which is people who have visited your website and signed your Guest Book, or emailed your autobot, or otherwise contacted you. Add these names to a list where you keep in contact with them.

Spend a little money each month and have an autoresponder system which will send messages out to prospects on a pre-set schedule, then DRIP information on those prospects until at some point they are ready to contact you and join your company. Send out the Special of the Month if you have products for sale. Email a tip now and then. Just anything to quietly and non-stressfully keep in touch with this online warm market. And always pull their name off your list if they request it -- you only want people who like the info you are sending and who might one day become a customer, or a downline distributor.

If you start this list now, and add your warm market contacts to it -- I wouldn't be surprised if you had a list that is hundreds of names in a few months -- and those are all people who are listening to you and reading your info, and just waiting for when the time is right for them -- and they will become that customer or distributor.

Give it a try. It works!!!

Kristi Rushing

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