It costs THOUSANDS of DOLLARS to start even a small business. You need to rent a building; buy the inventory; get the liability, fire and other insurance policies; put the large deposit down for workman's comp for the employees you need to hire; buy or lease equipment; stock your supplies; pay to have your phone lines set up and ready; and all the other expenses associated with a business.

And that's just to get to the point you can open the doors. You also need to have a large advertising budget, and make sure you have the financial stability to keep things going for months and months as you build your business to where it will show a profit. That is where it helps to be good friends with your banker.

UNLESS you work SMART. Let someone else shoulder all those high costs of doing business, and you become associated with the company and able to use all the good features they have in place, and have a share of this business. That is what network marketing enables you to do.

As an independent distributor for a network marketing company, you are in business, with the ability to make a very substantial income, and you have:

NO Secretaries
NO Employees
NO Workman's Comp
NO Warehouse Rent
NO Order Department
NO Shipping Department

Distributors have the BEST of this deal!!! It's FANTASTIC to have the company handle the product orders, collect the payments, and ship the order, then send us a commission check.

Multi-level marketing, also known as MLM or Network Marketing, is an alternate channel for a company to deliver its products to market. (Other channels include retail storefronts, catalog shopping, and door-to-door sales.) Depending on the particular company, the MLM channel may provide both word-of-mouth advertising and distribution.

Why would a company choose the MLM route to product distribution? There are several good reasons:

• LOW OVERHEAD. There are virtually no up-front advertising costs. Unlike a typical retail company, the MLM company doesn't have to spend massive amounts of money to "pull" customers in. Instead, it pays distributors to "push" the product out into the marketplace. In addition, the company only has to pay the distributors for results -- that is, a percentage of products actually sold. Ordinarily an MLM company will use the money that would have gone into advertising to pay its distributors.

• LOW DISTRIBUTION OVERHEAD. Retail companies generally use a series of national, regional, state, and local warehousers to distribute their product to the retail stores. Each of these intermediaries wants to make a living, and marks up the cost of the product.

• RAPID GROWTH. A well-managed MLM company can grow at an amazing rate -- as much as 20%, 50%, even 100% per MONTH. It would be difficult or impossible to generate this kind of growth in an overcrowded retail market.

• SPECIALIZED AND MOTIVATED "SALES FORCE." There are hundreds of thousands of products cramming the shelves of retail stores. It's almost impossible for a new product to make a dent in the market, unless the company spends megabucks on advertising. Many MLM products need more explanation than can be done in a 30-second TV spot. A person-to-person word-of-mouth campaign can solve both of these problems.

That is from the company's perspective. For the individual, MLM can offer an opportunity to build a part-time income source that can, with enough effort, grow into a significant income. With hard work you can earn incredible incomes.

How? MLM is all about "a lot of people doing a little bit." In an MLM you are rewarded for the sales you create -- not only directly, but indirectly as well. You get profit for any retail sales you make, plus you get a bonus on the sales made by people you enrolled into the company, and people they enrolled, and people THEY enrolled, and . . .

By getting a small percentage of the efforts of many people, your income can grow quite large.

Choose a company that has a strong marketing team working together. This team will help YOU learn about network marketing and help you get started in this business. You will get the training and support you need to become a success with the business. Soon YOU will be one of the team helping other new members get started.

To read more articles on our "What is Network Marketing?" website,

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Email - Kristi Rushing