TOUGH QUALIFICATIONS TO EARN COMMISSIONS WILL FIND THE GOOD MARKETERS TO BUILD YOUR BUSINESS AND WEED OUT THE SLACKERS -- NO WELFARE MENTALITY IN THIS COMPANY!!!

I hear this constantly. We need to have high qualifications for the real leaders to emerge or else we have nothing but a bunch of people jump in and expect the rest to build a business for them. So we need to have a personal sales volume of $300 AND 10 personal sales to earn the good commissions. That way we weed out the large numbers who just want someone else to make them rich.

This is based on the idea that 20% of the people do 80% of the work, so of course you want to get those 20 percenters into YOUR downline, and the way to do it is to look for ONLY the top marketers -- just ignore anyone who simply wants to buy the products and tell a few friends about them. After all, who needs someone in their downline who only wants to buy products each month?

My personal feeling is that the company that caters to the heavy hitter will hold onto its customer base for only so long. Maybe I'm wrong -- but my logical mind says that one of the most important features to a successful business is CUSTOMERS. Customers are those little people who like the products and will continue to buy them month after month after month, whether they make a penny at the business or not.

I'd just as soon have 100 steady customers in my downline, each faithfully buying an average $25 to $50 a month in products, than to have one hotshot who just wants to make money, and spends all his time out finding others who just want to make money. The hotshot will move on in 30 to 60 days if he isn't RICH -- the customer will stay with you forever because he likes the products.

A heavy hitter has to buy a lot of products to qualify for the top commissions, so that comes out of their pocket, whether they need the products or not. And of course they have to buy leads, get postcards and flyers printed up and mailed out, set up a toll free number so prospects can answer those ads, and they have to be willing to get on that telephone a couple hours a day, without fail, to follow up on those prospects.

After all, it's a numbers game, and if you just keep calling and calling and calling, you will sift through all those "customers" and find the true marketers, who also want to get rich and can spend a fortune on advertising, follow up phone calls, and buying the maximum in products.

I'm not saying if one of those heavy hitting marketers wants to join my downline I will turn him down. NO WAY!!! But to supplement him and all the business building he will do, I want to build up a base of solid customers, really interested in the products, and interested in making a few bucks a month to help offset the product purchase. If I get one of those customers each month -- and each of those customers gets just one new steady customer a month -- the numbers game will result in a MASSIVE downline for me at the end of a year.

And I'll do it with a company that has products which are reasonably priced, products that a lot of people use and will buy regularly, and a compensation plan that doesn't require us to spend a couple hundred dollars a month to be able to earn decent commissions. I can't see spending all my profit just to buy products to qualify me to earn the commissions that will enable me to pay for the products I need to be able to earn the commissions. I want to buy products because I need them, not because I have to buy an excessive amount to qualify to build a business.

The idea of building slowly but surely is shown by the famous "would you rather have $10,000 right now, or a penny doubled every day for a month?" The smart person takes that penny doubled every day, because at the end of a month it adds up to a pretty penny -- and it grows by just doubling the amount of money each day. As your base grows, the amount you get when doubled really starts to count. It doesn't look like much to start -- but it sure is neat at the end of 30 days.

If you want to see how much money that is, check out my Penny Doubled web page on the "What is MLM?" website:

Replace that "penny" with a "customer" and see how fast your customer base can grow. And there are a lot more customers out there than there are heavy hitters. So look for the solid customers to build your business, and along the way you are bound to pick up some of those infamous heavy hitters.

Bottom Line: Will I spend all my time looking for heavy hitters in a company that has a great comp plan, but an overpriced product no one really needs? Or will I go with a company that has great products a lot of people want and need and use all the time, and will buy month after month, and tell a few friends about the company each month?

Personally I'll look for the customers, and let the heavy hitters join me if they want. And a year from now, as my penny keeps doubling, I'll have a solid and growing business full of good customers, all telling a few friends what a great deal they are getting.

While I'm building a business based on customers, many of those "heavy hitters" will be moving to a new company every few months, looking for "the right one."

Kristi Rushing

To read more articles on our "What is Network Marketing?" website,

Return To Home Page

If you have any questions or comments about this site:

Email - Kristi Rushing